Challenge by Decathlon - Help Your Oma to Be a Champion!

There is a growing need for accessible and engaging physical activities for seniors. Many existing sports and fitness programs are not well-suited for older adults, leading to a decline in physical activity, increased health risks, and social isolation.

We are looking for innovative solutions that can sustainably increase physical activity levels among seniors. The solution should focus on accessibility, safety, and social connection, with the ultimate goal of improving the long-term health and well-being of the aging population.

Context:

The survey reveals that 38% of Europeans play a sport or exercise once a week, while 17% play less than once a week and 45% do not engage in physical activity at all. The share of inactive people, while stable compared with 2017, has increased by 6 percentage points since 2009. Only less than one in ten (6%) respondents exercise five times a week or more (stable). During the pandemic, half of Europeans halved if not completely zeroed their activity level. As for a comparison between age groups, respondents between 15 and 24 years old engage in physical activity with some regularity 54% of the time, a figure that drops at 42% between 25 and 39, 32% between 40 and 54, and 21% among those over 55. Overall, only a minority of Europeans practice recreational physical activity regularly. The main obstacles are, in descending order, lack of time, lack of motivation or lack of interest in sports (Source).